SOG Vision, Mission & Values

Vision

SOG strives to be the creators of the most distinctive gear- gear made especially for adventurous people who like to “live on the edge”.

Mission

SOG's mission is to design and create gear of the highest quality, distinction and value that delivers what consumers need- and in order to do so, always defining the leading edge of technology.

Values

Pride

delight or elation arising from some act, possession, or relationship

At SOG, we have pride in our products and in the way in which we conduct business with our customers, co-workers, and consumers.

Innovation

a creation (a new device or process) resulting from study and experimentation

At SOG, we leverage our innovation as a competitive advantage by creating and manufacturing products that meet consumer needs better than the competition.

Passion

intense, driving, or overmastering feeling or conviction

At SOG, we are passionate about using leading edge technology to create the best products to meet and exceed consumer and customer expectations.

Creativity

the ability to produce through imaginative skill

At SOG, we use our creativity to produce results – from developing products, to improving processes, to delivering our message to both customers and consumers.

Integrity

firm adherence to a code of especially moral or artistic values

At SOG, we always try to do the right thing -- for our consumers, our customers, our co-workers, and the global community.

Accountability

an obligation or willingness to accept responsibility for or to keep track of one's own actions

At SOG, we mean what we say … we do what we say ... and we take responsibility for our actions.

Leadership

the art of motivating a group of people to act towards achieving a common goal

At SOG, we are all leaders in our area of responsibility and we are deeply committed to delivering continuous improvements with a focus on results.

Sustainability

of, relating to, or being a method of harvesting or using a resource so that the resource is not depleted or permanently damaged

At SOG, we seek to preserve the environment by using recycled/ recyclable materials and minimizing waste in all that we do.